CEE.AI Lab

CEE.AI Lab

Game-changing program for newsrooms with the tools and knowledge to harness AI for smarter, more efficient journalism. 

Gain the tools and expertise to drive media innovation in CEE!

What do we do?

CEE.AI Lab is a 9-month intensive program designed to empower 20 mid-size newsrooms in the Central and Eastern European (CEE) region to embrace and effectively utilize Artificial Intelligence (AI) in their research and reporting. Recognizing the transformative potential of AI in journalism, and the specific challenges and opportunities within the CEE media landscape, this program powered by Google News Initiative aims to significantly boost both AI adoption and literacy within participating newsrooms.

CEE.AI Lab is meant to help your outlet with:

  • rapid AI Integration: we will equip participating newsrooms with the knowledge and practical skills to integrate AI-powered tools into their daily workflows, enhancing efficiency, content creation, and audience engagement.

  • elevation of AI Literacy: developing a deep understanding of AI concepts, ethical considerations, and best practices among journalists and newsroom leadership.

  • sustainable AI Strategy: we will guide each newsroom in creating a tailored, long-term AI strategy that aligns with their specific editorial goals and resources.

  • regional collaboration: we will foster a network of CEE newsrooms pioneering AI adoption, facilitating knowledge sharing and collaborative problem-solving.

  • building the capacity of newsrooms, so they can continue the AI adoption journey beyond the program's timeframe.

What can you expect? 

1.Intensive Workshops & Training: Hands-on workshops led by AI experts and experienced journalists, covering topics such as:

  • Tools which can assist journalists in research and reporting (including AI-Powered Tools for News Gathering, Verification, and Fact-Checking)

  • Tools for audience engagement (personalized content recommendation and AI driven audience analysis and engagement strategies)

  • Responsible AI implementation

2. Bespoke Mentorship: Each newsroom will receive dedicated mentorship from an AI expert and a seasoned journalist, providing tailored guidance and support throughout the program.

3. Pilot Project Implementation: Each newsroom will design and implement a pilot project utilizing AI tools and techniques learned during the program. This will provide practical experience and demonstrate tangible results.

4. Peer-to-Peer Learning: Regular online and in-person (if feasible) sessions for participants to share experiences, challenges, and best practices, fostering a collaborative learning environment.

5. Resource Hub: Access to a curated collection of resources, including toolkits, case studies, and templates, to support ongoing AI adoption.

6. Funding: Each newsroom will be provided with a small grant to cover costs related to the participation in the program (such as travel etc.).

7. Showcase Event: a concluding event will allow participants to show what they have learned, built and exchange knowledge.

Why to apply?

  • Your newsroom will successfully integrate AI tools into its workflow.

  • Your team will demonstrate increased AI literacy and confidence in utilizing AI technologies.

  • Your newsroom will develop a clear, actionable AI strategy for the future.

  • You’ll be a part of a strong network of AI-pioneering newsrooms in the CEE region.

  • You’ll gain measurable improvements in newsroom efficiency, content quality, and/or audience engagement 

  • Your newsroom will gain greater organizational resilience.

What’s in the program? 

  • A three-day in-person workshop for newsroom leaders. This intensive kickoff will focus on defining specific, measurable AI goals for each newsroom and developing robust internal AI policies to guide ethical and responsible implementation.

  • Dedicated training sessions for newsroom staff on utilizing AI tools in their daily tasks. These sessions will be tailored to the specific needs of different roles within the newsroom (e.g., reporters, editors, social media managers) and will cover practical application of relevant AI tools.

  • Site visits by the Organization facilitators to provide tailored guidance and create case studies. These visits will provide on-the-ground support, address specific challenges, and document the impact of the program through compelling case studies.

CEE.AI Lab is powered by

Application process and timeline

07.03.2025

Applications open

1.04.2025

Application deadline

3.04.2025

Recruitment results

23-25.04.2025

A three-day in-person workshop for newsroom leaders. This intensive kickoff will focus on defining specific, measurable AI goals for each newsroom and developing robust internal AI policies to guide ethical and responsible implementation (Warsaw)

23-27.06.2025

Dedicated training sessions for newsroom staff on utilizing AI tools in their daily tasks. These sessions will be tailored to the specific needs of different roles within the newsroom (e.g., reporters, editors, social media managers) and will cover practical application of relevant AI tools (Warsaw)

October 2025

Site visits by the Organization facilitators to provide tailored guidance and create case studies. These visits will provide on-the-ground support, address specific challenges, and document the impact of the program through compelling case studies.

November 2025

Showcase event: a concluding event which allow participants to show what they have learned, built and exchange knowledge.

Who are we looking for?

Mid-size newsrooms (e.g., regional newspapers, online news portals, radio stations) based in the CEE region, demonstrating a commitment to innovation and a willingness to explore the potential of AI. Selection will prioritize newsrooms with diverse editorial focuses and geographic representation.

To apply, fill in an application form

 FAQs

Apply now!

Contact - Further information 

Mail
 team@mixer.media